Max Hiemann

Athlete. Creator. Producer.

Social-first content and authentic brand partnerships for the bike and outdoor industry.

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Trusted by leading brands in bike and outdoor

Long-term partners
ROSE Bikes since 2021
KMC Chain Europe since 2022
MOTUL since 2023
NC-17 since 2026
Goodyear 2023 – 2026
Messingschlager 2021 – 2026
U Micro Mobility 2025 – 2026
Customers
Ford
Insta360
HAMA
Snocks
Gravity Card
Naturbummler
Selected work

Content that moves.

Ways to work together

Two models.
One goal: impact.

01 Your brand on my channels

Brand Partnership

I represent your brand as an active MTB athlete on my own channels. Products are integrated organically into real riding, real terrain, real scenarios, not as ads, they are part of my content. Your brand reaches an engaged, sports-affine community that trusts my recommendations.

  • Authentic product integration in my content
  • Reach via Instagram and TikTok
  • Collab and co-branded posts
  • Event activations and appearances
  • Long-term brand presence in my community
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02 My production for your channels

Content Production

I produce social-first content directly for your brand channel, independent of my personal brand. From concept to final asset, tailored to your platform, your audience and your campaign goals. Built to perform, not just to look good.

  • Short-form video and Reels for brand channels
  • Paid social and ad assets
  • Photo and carousel content
  • Campaign and product launch assets
  • Full service: concept to final deliverable
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Both models can be used independently or combined, whatever serves your campaign best.

Cases

Real work. Real numbers.

File Plus

Social-First Product Film

32,430Views
7,624Accounts reached
847Likes
17Reposts
ROSE File Plus

Social Media Lead

Strategy, Social Media Lead and Content Production

1.5M+Views in 2025
60+Posts published
11,700Follower growth
KMC Social Media Lead
Social insights

The reach behind the content.

30KInstagram followers
44KTikTok followers
75K+Total community
30M+Partner views total
April 2026 @maxmtb Instagram
Views607,002
Reach316,506
Interactions67,611
Engagement rate~11.1%
Top Reel251,324
Non-follower reach91.9%
Mai 2026 @maxmtb Instagram
Views736,679
Reach466,971
Interactions75,166
Engagement rate~10.2%
Top Reel3.2M
Non-follower reach91.5%
Juni 2026 @maxmtb Instagram
Views210,350
Reach123,447
Interactions19,287
Engagement rate~9.2%
Top Reel30,035
Non-follower reach81.9%

Age

18–2437.1%
25–3435.7%
35–4413.4%
45–546.3%

Gender

Male93.6%
Female6.4%

Top countries

Germany53.4%
Austria4.6%
UK4.3%
USA4.9%

Content mix

Reels
93.7%
Stories
5.6%
Posts
0.6%
Max Hiemann
About Max

Max is a professional mountain biker, action sports athlete and content producer from Germany. He combines years of competitive MTB experience with social media expertise, an established personal brand and professional content production for brands in the bike and outdoor industry.

His riding style stands for speed, big features, control and aesthetics. His productions merge athletic authenticity with a cinematic, modern look built for social platforms, from organic formats to paid campaigns and launch assets.

MTB Athlete Enduro Freeride Dirtjump Content Production Social-First
What partners say

[ Quote follows ]

Niels EblingContent Manager, ROSE Bikes

[ Quote follows ]

Rob CompasHead of Marketing, KMC Chain Europe

[ Quote follows ]

Stefan HöppnerSales, U Micro Mobility

Let's build something
that moves.

For partnerships, campaigns, content productions and long-term collaborations.

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Or reach out directly
collab@maxmtb.de @maxmtb LinkedIn